Website Project -
The Teleshore Group
THE BRIEF
The Teleshore Group had an under-utilised website that had content added to it over time by multiple people. The content was a mixture of product images that had often been photographed using camera phones.
The brief was to photograph all products in a studio environment and present a uniform catalogue of products. Teleshore was also considering video to help their potential clients to see some of their more complex products in action but also help their staff when they delivering training events.
OUr ResponsE
Website Design
As usual we sat and discussed the clients’ aspirations for their website. We looked at inspirations, competitors and discussed navigation. Following our discussions we began to design and build.
Photography
The photographing of well over 100 different products started immediately.
Video
We pitched the idea of creating computer-generated videos (CGI) for some of the bigger products. The use of motion graphics allowed us to create each part for each product individually and manipulate them. We took accurate measurements and our motion graphics expert set about creating the short videos. Initially, the Teleshore team decided to opt for two videos with more to follow at a later date.
Moving Logo
Whilst creating the website it became clear that the website was lacking movement. To inject some movement we created a moving logo to help draw the attention of the website user. (The moving logo has also been used at exhibitions to help with brand identity).
Harper Visuals were the blessing.......
Richard Smith, Managing Partner - Teleshore Group
"You don’t know, what you don’t know” If there was ever a truer expression for our journey of building a website. Thankfully Geoff and the team at Harper Visuals were the blessing and certainly did know. They knew how to turn our vision in to a reality, but more so they were able to offer a fantastic array of ideas and services to bring our products to life. The concept of CGI was not even on our radar and we assumed not within budget, but to be fair Harper Visuals achieved both and the graphics have since become a great boost to our business marketing tool. The end product is great and the communication has been fantastic throughout the build, we look forward to working with Geoff and the team as the website develops and we cannot recommend them highly enough "
